Some also stop tracking codes from sending information about the user’s activities back to the website. They don’t just interrupt the conversation between ads and users, however. How ad blocking works (Image source: AdGuard) Then, the further you move up the age spectrum, the lower the usage becomes. Kids between the ages of 13 and 17 trail behind at 29%. It’s estimated that as much as 41% of consumers between 18 and 29 years old use ad-blocking technology.
Let’s backtrack a bit and talk about how ad blockers work and the state of them before Chrome’s new addition. 6 Alternative Ways to Monetize Your Site.How to Disable Chrome Ad Blocker on a Site.Then, we’ll cover actionable alternatives for monetizing your site. Today, we’ll dive into the relationship between ad blocking, advertisers, Google, and your website.
Long answer: on a lot of different factors.Īd blocking and advertising are a nuanced coexistence, and there’s no cut-and-dry answer. What you really want to know is this: Are ad third-party ad blockers, including Chrome’s built-in ad blocker causing your income to take a hit? Or has it already? Short answer: it depends. For business owners who rely on advertising to monetize their websites, however, that’s not an immediate concern.
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